ICY Signs – Perfection is Standard, Mistakes Cost Extra .
At its current location, 72 Fourth Avenue in Brooklyn, the ICY shop produces signs for local businesses and serves as an open studio where passersby are invited to enter and witness the painting process first-hand. Beginning on October 24th, the opening of ICY Signs Chelsea (a.k.a. Joshua Liebermann Gallery, images here -Ed.) will increase the reach of the ICY project, bringing hand-painted signage to a new neighborhood with the input and blessing of local residents.
In a recent interview, Powers said of his and the work of his co-workers (That is: Sean Barton, Lew Blum, Justin Green, Mike Lee, Sam Meyerson, Dan Murphy, Alexis Ross, Matt Wright):
“We want to make a mark on the landscape of New York. In the way that I did with graffiti, I want to do that now with painted signage—there’s just not enough of it. […] I want chaos—I want the ninety-nine cent store to look the way it does, I want something crazy next door, and I want something even crazier down the block. That’s the way it should be. That’s the way it was a hundred, fifty, and twenty years ago and the city looked awesome for it.”
[…] In a city that has gone the way of the chain store—where the blocks are cluttered with uniform awnings and vinyl lettering and classic signs are replaced or left to deteriorate—ICY’s job is to make the everyday interesting, and the interesting every day.
ICY’s work has to be appreciated for two reasons: It creates a ground for ESPOs and his coworkers fine art (commercial) works. It opens your eyes for retro signs.